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SUBMITTED TO - S. B. GARDY DEPARTMENT OF ENGLISH
M.K.BHAVNAGAR UNIVERSITY.
Name:- Vala Jyotsna Tanshukhbhai
Semester: - 4
Roll no: - 33
Enrollment No: - PG15101042
Year: - 2015-17
Paper No: -15 “Mass Communication & Media Studies”.
The word advertising comes from the Latin word “Advert” means- ‘To turn the mind toward’, or “Wood” means “Advertising is causing to know to remember, to do.”
Advertising is a powerful communication force and vital marketing tool helping to sell goods, services, images, and ides through channel of information and persuasion. Advertising is a way of expressing and tell something in little time with a huge impact.
Dictionary Meaning Of -“A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy”
“Advertising is the process of calling the attention of the public to a product or service by a business”- By (Johnson).
“Advertising is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support”.
We use media in various ways like newspaper, fliers, business cards, billboards, etc. Here are few types through which we can found advertisements.
Indoor Advertisement.
Televiosion Advertisement.
Newspaper Advertisement.
Magazine Advertisement.
Outdoor Advertisement.
Radio Advertisement.
Print Advertisement.
Broadcast Advertisement.
Online Advertisement .
Billboard advertisement.
Indoor Advertisement it means where people get the message sitting at home, through the newspaper , magazine or hears a radio or engrossed in TV programme or film the advertisement programme is an indoor.
This is very effective medium for advertising & marketing format. This is reflected by the high prices television networks charges for commercial airtime during popular events. It is related with many regular programs related with audience.
Newspaper is an important for the indoor advertisement. a sizable share of the total advertising budget is spent on advertising in newspapers in English & regional language newspaper. many newspapers in English are national in circulation. the usual inputs to the newspapers are :
-finished art work
-blocks
-paper mats
Hindi, English, Gujarati are bought largely for their news value as such they are most appropriate for announcing new Products and new dependents upon many factors
For newspaper like the Hindu , Times Of India etc,… the final artworks should be sent well in advance certain regional newspaper which use type set printing require blocks and certain newspaper which have several editions printed at different places may require several paper mats. the paper mats are cheap replica of the blocks , but the reproduction in printing may not be as accurate as a block. the rate cards maybe had from the newspaper , on application, and usually the rates are based on the column , centimeters of the newspapers.
Another medium under press Publicity is magazines and Journals.
Magazine is most important advantage is the length of life. the advertisement may be seen several times. also the better kind of paper and so better reproduction. the reader of the magazine or journals may be specialists and professionals. paper magazine if selected , reaches the right kind of target audience. more circulation and more readership and so the advertisement cost per reader is much less.
They also offer good facility because magazine are read leisurely when the reader is mentality Prepared to receives advertisements.
Outdoor advertisements are one of the most cost efficient, ways to reach Potential customers and clients.
Outdoor advertising can be located in any across where it will most likely be affective.
For Example :-
Stuck in traffic or waiting at the Bus-stop, most individuals are looking for somethings to pass time
Advertising on billboards or signboards outside of a building and often by the roadside consider as Out‐Door Advertising. outdoor advertising is capable of gaining more attention. it offers great selectivity . it could be used locally regionally or even nationally. also the flexibility is present. it is semi-permanent. once the board is exhibited, it is could be kept there for quite a long time. it is a very good medium to stress brand names and package identity. the outdoor advertisement like ;
Radio Advertising can be described as “Word of mouth Advertising on a whole sale” . the radio is a prominent vehicle of advertising in our country and accounts for a large sum of the total advertisement budget. the radio serves principally the local rather than the national market. the impact of radio is quite clear in advanced nations as one tunes over seas like VOA (voice of America) , BBC (British Broadcasting Corporation).
If an advertisement is printed on paper, be it newspapers, magazines, brochures, fliers that would be considered a portable printed medium, then it comes under print media.
It is connected with Internet. Its purpose is to deliver marketing message to attract customers. We can see many this kind of advertisements while doing online activities.
Online Advertisement is a marketing strategy that involves the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. online advertisement is geared toward defining markets through unique and useful applications. the online advertising is also known as Internet advertising. the online selling is very useful for us.
The Broadcast Advertisement are generated in the Television. The direct broadcast in the Television Advertisement. very popular advertising medium constitute of several branches like radio, or the Internet . but the television advertisement have been very popular ever since they have been introduced.
It has very large structured medium of advertisements. These types of advertisements we can see on the roads or public places.
“Importance of Advertising to Customers Advertising not only benefits the producers and traders but benefits the customer as well. Advertising provides awareness of the existence of the product to the customer”.
Advertisements plays very vital role in life of customers. Customers buy the product only after they are made aware of the products. Advertising helps customer to find the best
Advertising also performs in marketing. Advertising’s role through various media, to inform the public about products and services. Advertising helps increasing sales.
Example:-
Beauty Products
Home Appliances
Automobile
To inform people. Increases knowledge Aware about what is good or bad.Deals with the social issues which are happening in our surrounding.
For Example:
Girl child Killing,
Child Labor,
Liquor consumption,
Women exploitation,
Women empowerment
Smoking, etc..
Revenue to the publishers and magazines. To increase the circulation of their publication by selling them at lower rates Tublications at cheaper rates.Revenue for TV network.
Example, ZEE TV,Sony, Doordarshan
To know about new Products in market
Education fields
Entertainment
Their needs
To conclude, at last we can say that the advertising more useful for us. Advertising free media refers to media outlets whose output is not funded or subsidized by the sale or advertising space. it includes in its scope mass media entities such as Websites, Television and Radio Networks , and Magazines.
These way different types of advertising are very useful for selling products with different ideas in society. Through this they can attracts costumers and increase their sellings.
To Evaluate my Assignment Click here
SUBMITTED TO - S. B. GARDY DEPARTMENT OF ENGLISH
M.K.BHAVNAGAR UNIVERSITY.
Name:- Vala Jyotsna Tanshukhbhai
Semester: - 4
Roll no: - 33
Enrollment No: - PG15101042
Year: - 2015-17
Paper No: -15 “Mass Communication & Media Studies”.
Topic - Types of Advertisement and Benefits & Importance of Advertisements.
Introduction
The word advertising comes from the Latin word “Advert” means- ‘To turn the mind toward’, or “Wood” means “Advertising is causing to know to remember, to do.”
Advertising is a powerful communication force and vital marketing tool helping to sell goods, services, images, and ides through channel of information and persuasion. Advertising is a way of expressing and tell something in little time with a huge impact.
Meaning Of Advertisement
Dictionary Meaning Of -“A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy”
“Advertising is the process of calling the attention of the public to a product or service by a business”- By (Johnson).
“Advertising is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support”.
We use media in various ways like newspaper, fliers, business cards, billboards, etc. Here are few types through which we can found advertisements.
Types of advertising
Indoor Advertisement.
Televiosion Advertisement.
Newspaper Advertisement.
Magazine Advertisement.
Outdoor Advertisement.
Radio Advertisement.
Print Advertisement.
Broadcast Advertisement.
Online Advertisement .
Billboard advertisement.
1).Indoor Advertisement.
Indoor Advertisement it means where people get the message sitting at home, through the newspaper , magazine or hears a radio or engrossed in TV programme or film the advertisement programme is an indoor.
2). Televiosion Advertisement.
This is very effective medium for advertising & marketing format. This is reflected by the high prices television networks charges for commercial airtime during popular events. It is related with many regular programs related with audience.
3). Newspaper Advertisement.
Newspaper is an important for the indoor advertisement. a sizable share of the total advertising budget is spent on advertising in newspapers in English & regional language newspaper. many newspapers in English are national in circulation. the usual inputs to the newspapers are :
-finished art work
-blocks
-paper mats
Hindi, English, Gujarati are bought largely for their news value as such they are most appropriate for announcing new Products and new dependents upon many factors
For newspaper like the Hindu , Times Of India etc,… the final artworks should be sent well in advance certain regional newspaper which use type set printing require blocks and certain newspaper which have several editions printed at different places may require several paper mats. the paper mats are cheap replica of the blocks , but the reproduction in printing may not be as accurate as a block. the rate cards maybe had from the newspaper , on application, and usually the rates are based on the column , centimeters of the newspapers.
4).Magazine Advertisement.
Another medium under press Publicity is magazines and Journals.
Magazine is most important advantage is the length of life. the advertisement may be seen several times. also the better kind of paper and so better reproduction. the reader of the magazine or journals may be specialists and professionals. paper magazine if selected , reaches the right kind of target audience. more circulation and more readership and so the advertisement cost per reader is much less.
They also offer good facility because magazine are read leisurely when the reader is mentality Prepared to receives advertisements.
5). Outdoor Advertisement
Outdoor advertisements are one of the most cost efficient, ways to reach Potential customers and clients.
Outdoor advertising can be located in any across where it will most likely be affective.
For Example :-
Stuck in traffic or waiting at the Bus-stop, most individuals are looking for somethings to pass time
Advertising on billboards or signboards outside of a building and often by the roadside consider as Out‐Door Advertising. outdoor advertising is capable of gaining more attention. it offers great selectivity . it could be used locally regionally or even nationally. also the flexibility is present. it is semi-permanent. once the board is exhibited, it is could be kept there for quite a long time. it is a very good medium to stress brand names and package identity. the outdoor advertisement like ;
6). Radio Advertisement.
Radio Advertising can be described as “Word of mouth Advertising on a whole sale” . the radio is a prominent vehicle of advertising in our country and accounts for a large sum of the total advertisement budget. the radio serves principally the local rather than the national market. the impact of radio is quite clear in advanced nations as one tunes over seas like VOA (voice of America) , BBC (British Broadcasting Corporation).
7).Print Advertisement.
If an advertisement is printed on paper, be it newspapers, magazines, brochures, fliers that would be considered a portable printed medium, then it comes under print media.
8).Online Advertisement.
It is connected with Internet. Its purpose is to deliver marketing message to attract customers. We can see many this kind of advertisements while doing online activities.
Online Advertisement is a marketing strategy that involves the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. online advertisement is geared toward defining markets through unique and useful applications. the online advertising is also known as Internet advertising. the online selling is very useful for us.
9).Broadcast Advertisement.
The Broadcast Advertisement are generated in the Television. The direct broadcast in the Television Advertisement. very popular advertising medium constitute of several branches like radio, or the Internet . but the television advertisement have been very popular ever since they have been introduced.
10).Billboard Advertisement:-
It has very large structured medium of advertisements. These types of advertisements we can see on the roads or public places.
Benefits of Advertisements and Importance of Advertisement
Benefits of Advertisements :-
- Informs about different opportunities.
- Highly Informative.
- Provide a good Products.
- Save – Time.
- For communication.
Importance of Advertisement.
“Importance of Advertising to Customers Advertising not only benefits the producers and traders but benefits the customer as well. Advertising provides awareness of the existence of the product to the customer”.
Important for the Customers
Advertisements plays very vital role in life of customers. Customers buy the product only after they are made aware of the products. Advertising helps customer to find the best
Important for Marketing
Advertising also performs in marketing. Advertising’s role through various media, to inform the public about products and services. Advertising helps increasing sales.
Example:-
Beauty Products
Home Appliances
Automobile
Important for the society.
To inform people. Increases knowledge Aware about what is good or bad.Deals with the social issues which are happening in our surrounding.
For Example:
Girl child Killing,
Child Labor,
Liquor consumption,
Women exploitation,
Women empowerment
Smoking, etc..
Support to press
Revenue to the publishers and magazines. To increase the circulation of their publication by selling them at lower rates Tublications at cheaper rates.Revenue for TV network.
Example, ZEE TV,Sony, Doordarshan
Important for Education
To know about new Products in market
Education fields
Entertainment
Their needs
Conclusion:
To conclude, at last we can say that the advertising more useful for us. Advertising free media refers to media outlets whose output is not funded or subsidized by the sale or advertising space. it includes in its scope mass media entities such as Websites, Television and Radio Networks , and Magazines.
These way different types of advertising are very useful for selling products with different ideas in society. Through this they can attracts costumers and increase their sellings.
To Evaluate my Assignment Click here
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